Client: Foreign, Commonwealth & Development Office
Duration: 2013-2020
Region: Sub-Saharan Africa
Country: Nigeria
Solutions: Economic Growth Fragile States
The Market Development in the Niger Delta (MADE) project, phases I and II, worked in all nine Niger Delta states to promote inclusive, pro-poor growth for farmers and entrepreneurs. Under MADE I, DAI carried out a six-month design, followed by a first phase of implementation. MADE II scaled up successful market interventions from the first phase and established exit plans with local partners. In addition, the programme utilized a similar market systems development approach to help address the root causes of outward migration that have led thousands to fall victim to human traffickers in Libya and Europe.
MADE II accelerated the outreach and outcomes from MADE I by doubling the results in half the time and half the budget.
By connecting vulnerable populations with desirable jobs at home, MADE II reduced the number of Nigerians attempting to migrate to work abroad only to end up trapped in modern slavery. Efforts focused on Edo State, the largest contributor of human trafficking victims from Nigeria. MADE II identified six sectors well positioned to create appealing job opportunities: high-end agribusiness, information and communication technology, renewable energy, wholesale and retail, cosmetics, and the entertainment industry.
Nigeria’s television and film industry, for example, known as “Nollywood,” is the third largest in the world. The industry generates $800 million a year in revenue while employing more than 1 million people. Nollywood movies and TV shows are popular around the African continent and are increasing in demand due to new satellite and streaming services. In the coming years, the industry is forecasted to hire many skilled workers, such as set designers, production assistants, lighting and sound technicians, and make-up artists. To connect job seekers in Edo with opportunities in Nollywood, MADE II worked with industry professionals and associations, such as the Nollywood Association of Hair and Makeup Artists, to create online and in-person training courses for in-demand production skills, as well as established internship programs.
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