Serbia—Serbian Agribusiness Project (SAP)

Client: U.S. Agency for International Development

Duration: 2007-2012

Region: Eastern Europe and Central Asia

Country: Serbia

Solutions: Economic Growth

The U.S. Agency for International Development (USAID) worked to help Serbia become a prosperous, democratic country moving further toward Euro-Atlantic integration. Given the critical role of agriculture in the Serbian economy, the Serbian Agribusiness Project (SAP) built on current and past USAID programs to help the Serbian agricultural sector transform into an increasingly efficient and competitive sector that is broad-based and integrates producers from all regions of the country into the agricultural economy. To increase the value of Serbian agricultural product sales and increase agricultural employment, the DAI team worked at the producer and firm levels to increase the efficiency and competitiveness of Serbian agribusinesses, as well as at the policy level to improve the enabling environment for Serbian agribusinesses. SAP took a dual approach to increasing access to domestic and international markets. We worked directly with businesses, developing their marketing skills and knowledge of export and domestic markets and helping local producers to interact with supermarkets, identify their needs, and conclude contracts to replace imported product. On the international front, we worked with the Ministry of Agriculture, Forestry, and Water Management, the Serbia Investment and Export Promotion Agency, and the Serbian Chamber of Commerce to educate producers on international market offerings.

Sample Activities

  • Build the capacity of service providers supporting Serbia’s agribusiness sector, incorporating them seamlessly in project activities, providing them with the latest technical skills, and building a market for their services.
  • Strengthen producer organizations at the technical, management and financial, and marketing levels.
  • Work closely with potential service providers to develop and deliver the services, while ensuring that they respond to market demand.
  • Improve access to and utilization of financial services.
  • Maximize the effectiveness, size, and reach of public sector support for agricultural marketing programs.
  • Implement efforts to improve crop and livestock production estimates and market price information systems and to facilitate legal, policy, and regulatory reform.

Select Results

  • More than 240 grants awarded to agribusinesses.
  • Eight policy reforms implemented, aimed at creating an enabling environment for agribusinesses in Serbia.
  • More than 8,000 new jobs created in the agribusiness sector.


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