South Asia—EU Public Diplomacy and Outreach in India and the South Asian Association for Regional Cooperation (SAARC)

Client: European Union

Duration: 2013-2017

Region: Eastern Europe and Central Asia

Country: Regional

Solutions: Governance

There is a long history of engagement, and a great interest in taking forward cooperation, between the European Union and the South Asian Association for Regional Cooperation (SAARC) region, which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. For a majority of these countries, the European Union is the largest provider of assistance, and their largest trading partner.

Complementing other cooperation priorities instruments, the Lisbon Treaty in 2009 put visibility and awareness-raising at the heart of the European Union’s external priorities. The EU Public Diplomacy and Outreach project worked to deepen the political, economic, and cultural relationships of the European Union with the SAARC region.

Select Results

  • Measured regional public opinion and key stakeholder opinion about the European Union.
  • Organized high-visibility and major public dialogue events to raise awareness about the European Union.
  • Organized a series of meetings and workshops to support enhanced dialogue, awareness, and best practices exchange between European Union and SAARC government officials.


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