South Africa—Massmart Farmer Support Programme

Client: Walmart

Duration: 2013-2014

Region: Sub-Saharan Africa

Country: South Africa

Solutions: Economic Growth

This project is increasing the number of local suppliers of fresh produce in South Africa to Massmart, a subsidiary of Walmart, in concert with the country’s black economic empowerment policy. It assists farmers and cooperatives with the informed farm- and market-level support they need to link to Massmart’s fresh produce supply chain. Additionally, we help farmers access commercial production credit from banks and other sources. Together, this work will result in sustainable improvement in the capacity of farmers to efficiently increase production and productivity of quality produce.

Sample Activities

  • Assist 100-150 farmers in capacity development, business support, market linkages, and technical skills.
  • Operationalize farm upgrading strategies such as improved extension provision, facilitating access to credit facilities, training in “farming as a business,” and facilitating access to business service providers.
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