Africa—Prosper Africa Trade and Investment (ATI)

The Prosper Africa Trade and Investment (ATI) program is a five-year, flexible buy-in mechanism managed by the U.S. Agency for International Development (USAID)’s Bureau for Africa. USAID’s flagship effort under the Prosper Africa initiative, ATI boosts trade, increases investment, and supports healthy business climates across the African continent. ATI works with USAID missions, bureaus, and independent offices to mobilize enterprise-driven solutions and achieve development outcomes across North and sub-Saharan Africa.

As a demand-driven mechanism, ATI is flexible and responsive. ATI brings together a tested network of partners that can work across the intersection of trade and investment, deploying proven approaches testing new finance solutions, and building partnerships for sustainability and scale.

ATI is designed to unlock billions in exports and investments and generate thousands of jobs across African nations and the United States. We work hand-in-hand with buy-in clients to shape activities that unlock business opportunities and meet private sector needs.

Sample Activities

• Source and triage deal opportunities.
• Provide market intelligence, such as trade and investment landscapes, capital mapping, trade demand mapping, and more.
• Facilitate and promote trade opportunities.
• Identify policy roadblocks to unlock transactions.
• Structure new finance solutions, such as blended finance models.
• Organize investor and buyer missions.
• Engage trade facilitation service providers.
• Support individual deal opportunities, particularly those with a U.S. nexus.
• Design and implement other activities that drive trade and investment into and out of African markets.

Select Results

• Facilitated a partnership with WEConnect, a global network connecting women-owned businesses to qualified buyers around the world.
• Participated in a buyer-seller webinar in Nairobi, Kenya, co-hosted by the Kenya Manufacturers’ Association and USAID Kenya/East Africa. The session brought together 35 textile and apparel companies, including two buyers from The Children’s Place.