Vietnam—An Binh SME Banking Project

Client: International Finance Corporation, World Bank

Duration: 2011-2012

Country: Vietnam

DAI was contracted to provide An Binh Commercial Joint Stock Bank (ABB) with a client-driven small and medium enterprise (SME) banking strategy, with a clear objective to become a leading bank serving SMEs in Vietnam. DAI was also contracted to develop an SME marketing plan geared to clearly identify client segments and target market niches, based upon a thorough understanding of the complete banking needs of the targeted clients of ABB.

Select Results

Assessed key issues that have strategic implications for the bank’s future SME focus.
Developed an actionable SME banking strategy and outline the capacities required to implement it.
Developed a well-founded SME marketing and branding strategy, simultaneously while developing the capacity of a new marketing team at ABB.
Introduced a stream-lined loan processing system.
Assessed the existing risk management system and provide recommendations for its improvement.
Assisted with implementing a human resources strategy.
Provided coaching and training to bank staff as necessary.

Egypt—Technical Assistance Improving Access to Finance by Facilitating Business Expansion of Promising and Growing Small and Medium Enterprises

DAI increased access to capital and financial resources for underserved groups of small firms by working with the Bank of Alexandria in enhancing understanding of the issues specific to small firm lending, introducing the best lending and advisory practices, helping to design and roll out a programme that includes nonfinancial services aiming to improve financial literacy among final beneficiaries.