Vietnam—An Binh SME Banking Project

Client: International Finance Corporation, World Bank

Duration: 2011-2012

Region: Asia and the Pacific

Country: Vietnam

Solutions: Economic Growth

DAI was contracted to provide An Binh Commercial Joint Stock Bank (ABB) with a client-driven small and medium enterprise (SME) banking strategy, with a clear objective to become a leading bank serving SMEs in Vietnam. DAI was also contracted to develop an SME marketing plan geared to clearly identify client segments and target market niches, based upon a thorough understanding of the complete banking needs of the targeted clients of ABB.

Select Results

  • Assessed key issues that have strategic implications for the bank’s future SME focus.
  • Developed an actionable SME banking strategy and outline the capacities required to implement it.
  • Developed a well-founded SME marketing and branding strategy, simultaneously while developing the capacity of a new marketing team at ABB.
  • Introduced a stream-lined loan processing system.
  • Assessed the existing risk management system and provide recommendations for its improvement.
  • Assisted with implementing a human resources strategy.
  • Provided coaching and training to bank staff as necessary.


Western Balkans—Sustainable Energy Finance Facility (WeBSEFF I & II)

WeBSEFF I and II provided debt financing to businesses, municipalities, and energy service companies for energy projects undertaken in Bosnia-Herzegovina, Macedonia, Former Yugoslav Republic of Montenegro, and Serbia.

Read More