Vietnam—An Binh SME Banking Project

Client: International Finance Corporation, World Bank

Duration: 2011-2012

Country: Vietnam

DAI was contracted to provide An Binh Commercial Joint Stock Bank (ABB) with a client-driven small and medium enterprise (SME) banking strategy, with a clear objective to become a leading bank serving SMEs in Vietnam. DAI was also contracted to develop an SME marketing plan geared to clearly identify client segments and target market niches, based upon a thorough understanding of the complete banking needs of the targeted clients of ABB.

Select Results

Assessed key issues that have strategic implications for the bank’s future SME focus.
Developed an actionable SME banking strategy and outline the capacities required to implement it.
Developed a well-founded SME marketing and branding strategy, simultaneously while developing the capacity of a new marketing team at ABB.
Introduced a stream-lined loan processing system.
Assessed the existing risk management system and provide recommendations for its improvement.
Assisted with implementing a human resources strategy.
Provided coaching and training to bank staff as necessary.

Zambia—Private Enterprise Programme–Zambia (PEP-Z)

PEP-Z tackled low productivity and increasing competitiveness in Zambia’s private sector by strengthening the capacity of micro, small, and medium-sized enterprises (MSMEs). We targeted enterprises with the potential to grow, create jobs, and contribute to the diversification of the Zambian economy.