Vietnam—An Binh SME Banking Project

Client: International Finance Corporation, World Bank

Duration: 2011-2012

Region: Asia and the Pacific

Country: Vietnam

Solutions: Economic Growth

DAI was contracted to provide An Binh Commercial Joint Stock Bank (ABB) with a client-driven small and medium enterprise (SME) banking strategy, with a clear objective to become a leading bank serving SMEs in Vietnam. DAI was also contracted to develop an SME marketing plan geared to clearly identify client segments and target market niches, based upon a thorough understanding of the complete banking needs of the targeted clients of ABB.

Select Results

  • Assessed key issues that have strategic implications for the bank’s future SME focus.
  • Developed an actionable SME banking strategy and outline the capacities required to implement it.
  • Developed a well-founded SME marketing and branding strategy, simultaneously while developing the capacity of a new marketing team at ABB.
  • Introduced a stream-lined loan processing system.
  • Assessed the existing risk management system and provide recommendations for its improvement.
  • Assisted with implementing a human resources strategy.
  • Provided coaching and training to bank staff as necessary.
x

RELATED CONTENT:

Worldwide—Public Procurement Initiative

DAI and lead partner Everis provided European Union negotiators with quantitative tools to assess the government procurement markets in Australia, Brazil, China, India, Indonesia, New Zealand, and Thailand.

Read More