Nigeria—Market Development in the Niger Delta I (MADE I)

Client: U.K. Department for International Development

Duration: 2014-2018

Region: Sub-Saharan Africa

Country: Nigeria

Solutions: Economic Growth

Despite having the largest economy in Africa, vibrant commercial centres, and a sizable oil and gas industry, half of Nigeria’s population still lives below the poverty line. Nowhere is this contrast in living standards more apparent than in the Niger Delta region, made up of nine oil-producing southern states. Much of the Delta’s population are farmers in remote villages without access to modern agricultural equipment, supplies, or markets. The result has been a cycle of subsistence farming and poverty, despite economic gains elsewhere in the country.

The Market Development in the Niger Delta Phase I (MADE I) project took a market systems development approach that supported economic growth in the region. MADE I worked with private sector partners in agricultural inputs, palm oil, fisheries, poultry, and cassava value chains to improve access to inputs and markets for small farmers. As a result, more than 150,000 people raised their incomes, half of whom were women.


Sample Activities

  • Partnering with 25 agribusinesses and 488 service providers to improve distribution networks and target rural farmers with affordable products and services.
  • Assisting companies to hold demonstrations and 700 trial plots showing new products and improved methods.
  • Training 166,000 farmers in practices to improve cassava productivity and connecting small cassava processors to large buyers.
  • Establishing a self-sustaining network of private trainers for aquaculture, leading to 10,000 fish farmers purchasing training and increasing productivity by 65 percent.

Select Results

  • Supported 150,000 Nigerians living in poverty to increase their incomes by an average of 15 percent.
  • Generated an additional £18 million in income for farmers and small businesses across six value chains. Created an additional £8.3 million in incomes in the agricultural inputs sector, £7.1 million in cassava, £1.9 million in poultry, £0.7 million in fisheries, and £0.4 million in palm oil.
  • Applied a market systems development approach to working in conflict areas of the Niger Delta, including Akwa Ibom, Bayelsa, Delta, and Rivers.


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