Albania has one overriding national goal for the early years of the 21st century: to end more than 50 years of isolation by becoming a full-fledged member of the European Union. To achieve this objective, the Government of Albania must accelerate economic growth and sharply reduce poverty. EDEM focused on increasing economic opportunity to raise the standard of living and facilitate Albania’s entrance into the global marketplace. The project team identified and rapidly developed those industries and services that offer the most promise for growth and job creation, particularly among small and medium-sized enterprises.

EDEM’s focus on improving competitiveness included assisting Albanian businesses to increase the effectiveness of their operations by supporting their efforts to implement management plans, marketing, and promotional strategies; develop new products; and upgrade their technologies.

During its initial three years, EDEM primarily assisted four industry sectors: meat processors, herbs and spices, tourism, and fruits and vegetables consolidators and processors. In addition, EDEM assisted the Albanian Center for International Trade in supporting the footwear industry.