SENADA is a four-year project financed by the United States Agency for International Development (USAID). Begun in September 2005, the objective of SENADA is to generate growth, jobs, and income by increasing the competitiveness of Indonesia’s labor-intensive manufacturing industries, including footwear, furniture, garments, auto parts, and information and communications technology (ICT).

DAI is working to achieve SENADA’s objective with two interrelated components: industry value chain strengthening (IVCS) and enterprise improvement (EI).

IVCS– SENADA has carefully examined and documented the nature and mechanics of the relationships between actors in select industry value chains. With the active participation of a wide variety of value chain actors, SENADA’s IVCS component has facilitated the prioritization of critical systemic constraints and opportunities within value chains and is designing and implementing activities to improve the way these industries function.

Having a thorough understanding of the actors and dynamics throughout a value chain—from input suppliers through final retail customers—is critical to bringing about growth and change. SENADA’s IVCS approach focuses on enterprises while incorporating the institutions and services integral to selected industries. National, provincial, and local governments; universities; financial, business service, and technology providers; and other supporting institutions are engaged stakeholders working side-by-side with SENADA and Indonesian enterprises to improve productivity.

EI – The EI component of SENADA delivers technical assistance to small and medium-sized enterprises in SENADA’s selected industry value chains. Recognizing that firm-level improvements can drive larger industry growth, SENADA focuses on the core producers within value chains. As individual firms improve productivity, supporting firms and institutions must rise to the challenge of strengthening the entire value chain.

SENADA identifies firms with high potential and commitment to growth and provides these firms with strategic planning support and specialized technical assistance in the areas of finance, production, quality improvement, and marketing.